Designed to make a difference

Braun is a premium German brand for electrical appliances. Some associate Braun with design, based on the pioneering industrial design led by Dieter Rams and his successors. Others think of German engineering and innovation: Braun’s invention of the Plexiglas lid for turntables or discovery of two-component moulding, or its innovations in metal surfaces or plastics moulding. Many simply consider the indestructible nature of Braun appliances, renowned for their reliability, longevity and sustainability.

All are true and relevant facets of the Braun brand, but Braun is more than this. Braun wants to go “beyond design.” This does not mean design is no longer important to us – today it is more important than ever. Going beyond design means viewing design in the context of consumer experience.

Our goal is to design our products with details that make a difference in people’s lives, to bring consumers experiences to life in what we call the “Braun moment.” This idea is summarized in our brand line “Designed to make a difference.”


90 years of Braun – The world changes. Braun leads the way.

The success story of Braun can be summed up as: life changing innovation, durable German technology and pioneering design – from a small engineering company to an international premium brand.

Braun is leading the way into the future – with products designed to improve the lives of consumers, true to the motto: “Designed to make a difference”.




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